Comicstaan is an Amazon Prime Original, currently in its Season 2, where India’s most talented comedians find the next
big comic sensation in the country. With some of India's brightest and funniest prospects to take the stage; The future
never truly looked funnier!
And hence our campaign route was everything fun!
To create hype around the show, we created APAC's first, one-of-its kind, multi-functional Facebook messenger based bot.
Based on India's most popular online peer-to-peer behaviour of ‘Sharing comedy’, we leveraged that insight & daily
curated customised, hyperlocal and fresh comedy material and created & drove engagement, with an unprecedented 4 min
average view time spent per user on the bot messenger.
'Boht' means 'very' in Hindi/Urdu
‘Boht’ Funny = Very funny