Ecommerce Continues to Outpace Retail

Across sales, retail penetration, online buyers and growth rates, ecommerce continues to strengthen its position relative to traditional retail.

Global Ecommerce Sales

$6.86T

Global ecommerce sales (2025)

≈20% of total global retail sales

Global Online Buyers

2.77B → 2.86B

2025 to 2026

▲ Expanding digital audience

Ecommerce Growth

8.3% vs 3.0%

Global ecommerce vs in-store retail (2025)

Ecommerce growing nearly 3× faster

Global Ecommerce Share

20% → 22.5%

2025 → 2028 projected

▲ Rising share of global retail